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P4P Team

Chief Executive Officers

Jonathan Hamm



Jon “Beauty Salon Hamm”, President, and Co-Founder of P4P Ent., was born and raised in Southside, Atlanta, GA (Riverdale). Influenced by neighborhood artists—Waka Flocka Flame, Ciara, 2 Chainz, Pastor Troy, Ludacris, and Jermaine Dupri—he went on to study music business, and marketing, at both, Southern Illinois, and Clark Atlanta University; in which he received his Bachelor’s in Music Business. Currently Jon resides in the heart of Las Vegas, where he works on moulding his indie record label alongside top anonymous music executives in the industry, all while sustaining a career in mixed martial arts…Vice President, Kenen Shadd, and Jon, thought up P4P when they met in college.

Kenan Shadd


Vice President

Kenen Shadd, was born and raised in Kitchener, Ontario, a suburb west of Toronto. There, he was musically influenced by artists: Kandinal Official, K-OS, Drake, and Tory Lanez. He also graduated from Southern Illinois University, with best friend/business partner, Jon Hamm, where together they received degrees in Music Business. He started his first record label in 2014, Roulette Media Records, and groomed successful artist, IamCompton. He then toured with Rich Homie Quan, and built strong relationships with the late VP of Atlantic Records, Mar Brown, and Executive, John Monopoly.

Diego Deane


Vice President

Diego Deane works hand in hand with the artists of P4P Entertainment daily in his role as Vice President. Diego was born in Los Angeles and raised in Laurel, Maryland, a suburb of Washington, D.C. There he was musically influenced by the local genre of go-go, primarily the group Rare Essence and Chuck Brown. After high school Diego left the United States to study culture and music first hand in Latin America. For two years he observed the development of reggaeton in the early 90’s in Puerto Rico. Diego has also lived in the favela (shanty town) of Rocinha in Rio de Janeiro, Brazil. There he studied the cultural impact of Brazilian Funk (hip hop) on everyday life. Diego has a Master’s Degree in Latin American studies with an emphasis in International Management, Spanish Linguistics, and Brazilian studies (music).


Label Admin / C.O.O.

Sean Haaverson, a New Mexico native, serves as the Chief Operations Officer and Label Administrator for P4P Ent. His interest in business has taken him across the world to work as an entrepreneur and government contractor. He has served as a fire department Deputy Chief, Director of Operations during the US Mission in Iraq, Kurdistan, and Afghanistan, and operated multiple businesses as an executive across a diverse set of industries. His love for music is as diverse as his experience. He was influenced heavily by hip-hop and rap from east, west, and mid-coasts during the 80’s and 90’s and the Chicano rap movement. From local Spanish and Nuevo Mexico artists to electronic dance music from all over the world, Sean truly loves a wide array of music genres and new artists. He brings operational and entrepreneurial experience to the P4P team and enjoys the family bond and drive that P4P and its founders exhibit every day.


Editz Macias


Music Video Director / Videographer

Robert Porcha


A&R / Videographer


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